The Importance of a Graphic Design Portfolio

With the development of the internet, many people are now establishing a reputation as an online freelancer. It is becoming more commonplace for companies to outsource a great many projects such as graphic design to freelancers in other areas of the world. However, while it can be easy to set up a website advertising your services, you should not overlook the importance of having a graphic design portfolio.

Why is a Graphic Design Portfolio Important?

Imagine purchasing a new car when you have not seen any models from the manufacturer? How about buying a house when you have never even seen a floor plan? Of course, these are big purchases, but when a company is placing a graphic design project in the hands of a freelancer or online company, they are putting a great deal of trust into the arrangement. The company decision makers need to have confidence that you have the skills and experience needed to complete the project to their high standards. This means that a graphic design online portfolio is essential for securing projects from potential clients. Your client can look through your graphic design portfolio and confirm that your style is in line with their brief and that you have the skills to complete the project.

Tips for an Eye catching Graphic Design Portfolio:

When establishing your graphic design online portfolio, you need to remember that you may not be available to talk the client through the work. Each example should speak for itself, so keep your potential clients in mind when you are building your portfolio.

Don’t be tempted to include every project you have ever worked on. Your portfolio should showcase your talents, so only include your very best work. Your portfolio should be professional and business focused.

Don’t forget to include an about page with your online graphic design portfolio with your full contact details.