Stopover

September 27, 2007

Tidbits for today

Filed under: Uncategorized — admin @ 8:31 pm

Awhile ago I receive a text message from my sister asked me to help her about her assignment in their class. She pleaded me to research about market research. Good thing the net is the best remedy to consult. In my search, I learned that market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets. It can be used to determine which portion of the population will purchase the product or service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers. So that was and I immediately emailed to my sister, she was pleased and thank me.

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