Tourism slogan: Pilipinas Kay Ganda
Filipinos everywhere: may dating ba sa inyo ang bagong slogan ng Department of Tourism? Pilipinas Kay Ganda. At first glance, foreigners won’t even know what it means!
I wonder if tourists will be ‘lured’ to the country by this slogan. It’s just so blah! I remember a period about a month or so ago in TLC (cable tv) when Malaysia had a promotional run. Their slogan? Malaysia Truly Asia. Now that’s a catchy slogan!
I hope the reactions of Filipinos will be taken into consideration by the Tourism board. Think of another slogan asap! One that is catchy and will truly say something good about the country in just one phrase.