Don’t Worry, Be Appy: Making Money Through Mobile Apps
There’s a misconception that the only people who can launch an app into the mobile app stores and make money are the tech geniuses. This is not correct. Plenty of people without technical expertise have made an app and brought in some extra money! What’s more important that your tech savviness is the quality of your idea and how determined you are to make it a reality! Here are a few considerations to get you going on the way to app success.
What’s Your Crazy Idea?
First thing’s first: what is your crazy idea? OK, it doesn’t have to be crazy, but it should be original. And if not original, then at least a big improvement on an idea that has come before. If you think of an app that you would love to have but which doesn’t yet exist, you might be onto something good. So get your thinking caps on!
Is There a Market?
Of course, you’re only one person. If you think it’s a good idea then you’re guaranteed to have…at least one download. Do other people think it’s a good idea? Before you put the time into developing an app, conduct thorough market research to determine whether there’s a need or desire for your idea. It’ll save a lot of time and effort if you discover there isn’t before you get to work.
Now Don’t Get Carried Away…
Once we have our light bulb idea, there is sometimes a tendency to get carried away and make our original idea just the starting point for our app. Before we know it, we have an app with feature after feature that has…virtually no use to anyone. Don’t go overboard when it comes to planning what will be included in your app and the design. Think small. People download apps like crazy anyway so you don’t have to oversell it; if it’s a good idea, they will come.
Into Development and Killing the Bugs
If you have technical skills, you may be able to develop the app yourself. If you don’t, you’ll want to get an app development team on board to help turn your ideas into a reality. Once the app has been built, you’ll want to test it thoroughly for bugs and other errors using the tools listed on https://www.qasymphony.com/blog/100-plus-best-software-testing-tools/. Apart from design and features, your app’s reliability will be the biggest factor in determining whether it’s a success.
Ready to Launch
Once you’re ready to launch you’ll need to set up accounts with the stores. Take a look at https://blog.kissmetrics.com/11-mobile-app-pitfalls/ and then launch. Once it’s out there, you won’t be able just to sit back – now’s the time to evaluate how people are interacting with your app and whether you can improve any aspects. You can do this by monitoring analytics and feedback from your users. Then it’ll be over to you to look at rolling out more features to keep interest in your app alive after the initial download. Your app should always be evolving!