NewImage Auto Glass LLC is an innovator in the auto glass industry. Founded in March 2000 by industry veteran Rex Altree of Arizona and his wife Debbie, NewImage takes an entirely different approach to customer service than most other auto glass companies. In fact, the very name of the company is intended to reflect the new approach the Altrees are taking to ensure full customer satisfaction in all aspects of their business.
Rex Altree had a vision for an auto glass business that took the shortcomings of the industry and eliminated them. He wanted NewImage to be a model for other companies in the industry to follow. He set out to accomplish this by carefully nurturing relationships within his community while managing the business. His wife provided administration and organization behind the scenes. The Altrees paid careful attention to the performance of their staff during their first year in business. They wanted to cultivate personnel who maintained the same commitment to exceptional service that they held so dear. Accordingly, employees with outstanding customer service and overall performance records were promoted to the most important roles in their various departments after the first year. This ensured each department from sales to service was led by someone who could be relied upon to promote the Altree’s vision.
That vision is unlike any other in the auto glass industry. Most people who have had experience with auto glass companies have probably experienced frustration with slow process, high prices, problems sorting out insurance coverage and poor customer service. Rex Altree saw too much of that in his years in the auto glass field. He also recognized that it was not just the customer who needed and deserved consideration and high-quality work. It was also important to treat insurance companies and vendors with professionalism and good service.
It is only when all of these groups are satisfied that a truly exceptional company can emerge. The auto glass company that values its insurance partners and vendors as much as its customers is one that will inspire loyalty among all three groups. These groups will become more cooperative with the company and with each other and not adversarial as with many auto glass companies. This cooperation results in a quality experience for everyone involved.
NewImage Auto Glass is really the business model of the future for all auto glass companies. It maintains the commitment to offering the best products and services to customers that most companies only claim to provide. However, the Altrees also understand the need to provide high-quality service and interactions with those with whom they work. This includes insurance company employees and vendors. It also includes their employees. Employees who are given a good working environment and treated with respect will be more loyal and produce better quality work than those who are treated poorly. By treating everyone with respect, NewImage Auto Glass is setting the new standard for the industry.
Rex Altree of Gilbert is seeing how his auto glass company is fast becoming the most well known and highly recommended auto glass shop in the state. The company is expanding to new locations throughout Arizona and is continuing to improve and thrive. That is just how Rex Altree wants it.