Running A Successful Online Store

Being a business owner comes with a lot of responsibilities, including the upkeep of your store. If you’re an online trader, then it can be a little more difficult to manage your ‘store’ because it’s virtual. If you’re not tech savvy and something goes wrong, you could risk losing out on days, possibly weeks of all important business. Here’s how you can run a successful online store.

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Man the decks

In every sense of the phrase, you should be manning the decks of your business. This means having someone on the phones during business hours to deal with enquiries and complaints. You should also hire someone that can sort out any technical issues for you if something were to go wrong and you don’t know how to resolve the issue. Finally, making sure that you have members of staff ready to pack and distribute the items that you’re selling is also very important to business.

Sort out your delivery service

One thing that many online stores fail with, is their delivery services. Often, companies will go with the cheapest option for them so that they can offer free delivery to their customers. It’s a well known fact that customers would rather pay for the delivery because it means that their package is in safe hands and often means that it will get to them much faster. Shiply offers courier services and offer very competitive prices. Choose a courier and stick with them.

Ditch automation

If you’re using a service like eBay to sell your products, then make sure that you don’t have any automatic messaging services turned on for your customers. This often comes across as spammy which turns customers away from using your service again, if at all. As mentioned earlier, make sure that you have someone on hand to answer any queries or complaints rather than sending back an automated message.

Give customers as much information as possible

Buying items online is risky because until the item arrives to you, you never know if the picture is anything like the item you’re going to be receiving. Make sure that you give your customers as much information as possible so that when they are viewing your items, they can better make a decision on whether to buy it or not.

There’s nothing worse than looking at clothing online and the sizing chart being vague with a chart that says xxs-xxl. Nobody wants to risk getting the wrong size, so make sure that you have measurements to each of your sizes so that your customers can pre measure before buying. The same goes for other items too. Make sure all sizes and weights are displayed so that your customers don’t have a shock and are disappointed when they receive their delivery. This also protects you as a company too, because you’re not lying or hiding information from your customers.

Take these things into consideration and enjoy running a successful online store!

Safety First: How to Protect Your Small Business

When you run a small business, whether as a home-based sole trader or managing a small team, what could be minor problems for a huge corporation could literally be the end of your enterprise. As a small business owner, it can often seem like you are taking one step forward and two back as you attempt to navigate your way through all of the problems and issues that face a business today. You need to think about financial forecasts and business plans, how the economy could affect you, marketing, sales, customer service, website development, product or service quality and much more. One area you can’t afford to neglect is safety. Failing to protect your business adequately could see all of your time, effort and hard work come to nothing. Here is what you need to do to make sure your small business is safe and protected from threats.

Insurance

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Insurance may seem expensive but it could save you a fortune. Source

The insurance you need will largely depend on what kind of business you are involved in. Some options include small business insurance, liability insurance, and extended home insurance if you plan to work there. People have a habit of putting off coverage, or only getting the absolute minimum to cut costs. But, this can be much more expensive if there’s a problem later.

Keep It Legal

Legislation and licensing also depend on your business field. But, it’s a legal requirement to get everything you need. If you work with food, you’ll need health and safety and food hygiene certificates for your place of work. If you sell to the public, you may need a sales license. Find out what you need, and give yourself plenty of time to sort everything out before you open your doors for the first time. It can take up to 12 weeks.

Back It Up

As a small business owner or sole trader, one of the worst things that can happen is losing your files and documents. Protect yourself by backing everything up. Here, Casey Explains Exactly How To Back Up Your iPhone and you should also make sure everything is saved to the cloud or on an external hard drive.

Think Cybersecurity

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Being safe online is essential. Source

Cybersecurity is one of the biggest threats to both small and large businesses today. It’s one you cannot afford to ignore. Adequate cybersecurity can ensure your business is safe, both now and in the future. Just make sure you update your security systems regularly.

Trust Your Staff

One way to ensure your business is safe is by hiring the most trustworthy staff. These are the people you are going to trust to look after your business, help it to grow and spot any issues that could pose threats. Make sure you’ve got a thorough recruitment process and that their training is comprehensive.

Building Safety

Consider installing security cameras and other security cameras to keep your business premises safe.

Safety and protection might seem like another thing to add to what is sure to be a massive to-do list already. But, it’s one thing that you absolutely cannot afford to get wrong.

Getting That Celeb Status: Growing Your Business To Glamorous Levels

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https://www.pexels.com/photo/beautiful-eyewear-fashion-female-285171/

When you first start a business, you may not really know what to expect when things start to take off. Of course, you’re going to want it to be successful – that’s a huge part of starting a business. But, the way in which it finds it success, and how quickly it happens can often be down to what you do, how you do it, and when you do it. When you’re chasing after a dream, then you can often want all of these things to happen fast. So much so, that you want to find an incredible level of success in a celebrity style way. And to do that, you’re going to need to take care of a few key things.

Find Your Audience

First of all, you need to know your target audience, and know them well. So not only does this mean you have to be able to figure out who you’re targeting, you have to be able to know everything about them too. In order to establish your business and be able to see it grow, working with your audience is going to be vital. You have to know that you’re targeting the right people, and that the product or service your business offers is going to meet their needs. Get this down, and the rest will fall into place.

Drive Your Traffic

From here, you’re then going to want to look at your website and what it’s doing for you. A lot of the time, you can have a great product and a stunning website, but without people seeing it, you won’t see success. So, you have to be able to access a high level of traffic. And not just any kind of traffic, relevant traffic too.

Push Your Following

Another key online method is your social media. Because a lot of the time, having a strong presence on a social platform can drive you a lot of traffic. Whether you want to use Instagram and find auto Instagram followers or turn to Twitter and gain your website referrals that way, you need to be focusing on your following. When you can push the amount of people that engage with you online, you’ll also be able to push your traffic and grow your business overall.

Find A Sponsorship Deal

Then, you could also think about working on a sponsorship deal. Whether you’re the sponsor, and you’re going to gain a lot of great promotion from the sponsorship, if you’re the platform, and you’re being sponsored by another brand, you will find that you can generate a lot of valuable income this way. Sponsorship is an old-school growth method, but one that’s very effective.

Perfect Your Image

And finally, you should also be looking to create a great image for your brand. Image can be everything. So it’s essential that you have the right one. It’s not always difficult to know what that should be. But by keeping your image close to your brand messaging and your overall ethos, you should find that you’re able to grow your business in the way that you want.

Reading Glasses And Perfumes Are Cheaper Online

Recently, I have been spending quite a lot of time with an elderly couple. Their son is married and he and his family, which consists of the son, daughter-in-law and three grandkids, are now staying with this elderly couple. It is a good arrangement because both sides are able to help take care of each other’s needs. They have a live in maid with them to do the housework and to look after their youngest grandchild who is a toddler.

The daughter-in-law of this elderly couple enjoys online shopping and she buys all sorts of things online and every now and then, the courier van will be found delivering the purchased items to their house. According to her, the perfumes she uses are all bought from wholesale womens perfumes. The eldest grandson of this couple is now about thirteen years of age and he has picked up after his mother and he too enjoys online shopping. Since young, he has been very good with modern technology and using smartphones and computers is as easy as ABC for him. If anyone of us from the older generation needs any help with smartphones or computers, he is the one we will look to.

perfume

Talking about online shopping, this teenager grandson of our friends need not have to go out shopping to get what he wanted. He will just go online to look up whatever he is interested in, check out the prices and buys all kinds of gadgets to upgrade his computers and whatever he is interested in. He and his mother are not the only ones who love online shopping. Most from the younger generation are also enjoying online shopping which the older generation are not quite used to. We older folks are less comfortable with anything online. There are some from the older generation who have also learned from their young ones how to shop online but the percentage is still low.

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The elderly couple has recently received a gift box from their grandson which he has purchased online from www.ApparelCandy.com. It was a very pleasant surprise to the grandparents when they opened the parcel to find 2 pairs of reading glasses. He has specially chosen 1 pair for his grandpa and 1 pair for his grandma for their coming wedding anniversary. His mom has directed him to her regular website and from the wholesale reading glasses, he picked 2 pairs as gifts for his grandparents.

Is Feedburner acting up?

I don’t know why all of a sudden my feed count is down to the 70+. I used to have close to 200 feed subscribers/readers and I know when one unsubscribes because Feedburner sends information to me. I think Feedburner is not registering the right numbers anymore? Is that it? Because I haven’t received any email indicating someone unsubscribed to my blog. In fact, I know a couple of people who subscribed!

Are you having the same ‘problem’? If you do, how did you address it? I haven’t seen any news about it from friends so I’m thinking is this an isolated case?

I will go check some more and when I have an update about this ‘problem’ of mine, I will write about it here.

Cyber Monday 2014: A disappointment :-(

Cyber Monday 2014

I was a bit disappointed with yesterday’s Cyber Monday! There wasn’t really that many good deals for bloggers like me who were looking for deals on web hosting and domain registration. Or I might have been focused on Bluehost and Godaddy only. Ha!

You see, I am a loyal customer. When I find a service I am satisfied with, I don’t go looking anywhere else anymore. I am a very satisfied Bluehost and Godaddy customer for years! All my domains are registered at Godaddy while I’ve been with Bluehost for years as well. I was expecting a big discount on renewals on both companies but I guess they didn’t focus on that this year. Last year, I was able to get really, really good discounts.

Oh well, better luck next year for me!

I just have to take note here that both Bluehost Tech supports and Godaddy people were very accommodating, even helping me check deals applicable to me. I am really hats off to these companies who know how to value their loyal customers!

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