In the world of business, we can often think about and heavily focus on being professional, organized, and focusing on our goals. Depending on the industry you’re in, you may find that you’re just unable to get creative. Or maybe you don’t understand the importance of it? It could be that you’re focusing too much on data and processing and you’re not really attracting the audience that you’d really like to. When this is the case, it could be that you’re just being too methodical with things. You may find that bringing more creativity into your life is just what you need. In order to do that, it’ll help if you can apply more creative practices to your work.
But what happens when you tend to be a little more strategic or analytical than creative? Maybe you’ve tried to shake things up a little and you’re not getting results. When that’s the case, you may be better off following some tips that are guaranteed to get your creative juices flowing. And the best part is, if you’re just not sure that you’re the creative type, they’re all incredibly simple to apply! So let’s take a look at what could actually help to get your business more creative.
1. Get Visual With Your Branding
First of all, you’re going to want to make sure that you’re able to bring your brand alive with visuals. Have you created an identity for your business with the right colors and fonts and imagery? If not, this is a great place to start. And if you’re not sure what will best represent your brand, you can work with a branding consultant to do this.
2. Hire a Graphic Designer
Next up is the idea of getting a designer in your business. If you know that design, visuals, and creativity just isn’t your thing, then you’ll want to outsource this. You can hire a freelance designer to manage the visuals on your behalf. That way, you can always make sure that you’re injecting creativity into everything you’re doing, without struggling to do it yourself.
3. Plan a Photoshoot
Another creative visual that can come in handy for your business is photos and visual assets to use your in branding and marketing. If you don’t have these, why not plan in a photoshoot? If you’re a consultant or entrepreneur, having professional headshots can help. But you can also do shoots for your products or more branding based so that you have them to use online and so on.
4. Use More Photography Equipment
But you may find that having a photoshoot is just the start of things. It could be that investing in more equipment is just what you need to be able to bring more creativity into your life. It could be as simple as getting a ring light for your phone, or maybe you want to go with a professional camera and Mini 2 SE to get the best shots. It’s all about being in a position to bring more creativity into the business.
5. Create a Social Media Campaign
Maybe you’re active on social media but you’re just not getting the traction that you want, it could be time for you to think about creating a social media campaign. Maybe you want to be able to get more results with your campaigns or have a bigger impact. Planning a fully integrated campaign across a range of channels will help.
6. Do Your Own PR
Another thing for you to think about is doing your own PR. When this is the case, you’ll want to harness your media mentions and aim to get more coverage. This can be such a fun and creative way to strengthen your brand name in conjunction with any social media work that you’re doing.
7. Brainstorm Ideas
Ultimately, another thing that is always going to help you is the idea of constantly be thinking of ideas. And if you’re out of practice of this, it’s all about doing what you can to generate more ideas. Having a spreadsheet to note things down on can help. And just generally trying to be on the lookout for what other businesses are doing that seems cool, fun, and interesting.
8. Bring in Other Opinions
If you find that you’re just lacking in ideas, why not ask for other opinions? It could be that you will benefit by asking for external input. You may not be able to see things clear or maybe you’ve run out of ideas. Getting another perspective could be exactly what you need here.
9. Bring in Experts
Another alternative here is just to hire some expert help. You may not always be able to do everything yourself and that’s okay. But there will be people that are experts at it. So why not hire them? If you know that you lack ideas and want expert help, bringing in a creative marketing agency is a great solution.
10. Inject More Personality
Finally, you may find that one of the best things you can do is start to add more personality to your brand. This is different to the idea of getting more visual, as that purely focuses on the look of your brand (which is still a key creative element). But you will find that there’s more to your brand than just the look. If you can create the right feel, add a voice, and allow people to get an understanding of your brand, it can help your audience to connect with you.
Bringing More Creativity into Your Business
When it comes to the idea of getting creative, it’s okay if it doesn’t really come that naturally to you or if you’ve tried things in the past and they’re just not working. As you can see, by applying some of these tips to your business, not only will things get a lot more creative, but you may also find that they get to be fun too. So think about giving some of them, a try and see what kinds of results you get!