In order to successfully operate an online market, there are certain eCommerce marketing tools that are an absolute necessities. These tools can help you attract customers, rise above the competition and encourage new visitors to become returning customers.

Email Marketing

Despite the reports that email marketing is no longer a viable way to garner customers, the fact is that email has a return on investment of around 4,300 percent, according to the Direct Marketing Association. As many as 70 percent of people say that they use coupons or discounts that are sent to them via email and that getting special offers is the reason they subscribe to email lists. Sending emails on your own as a business owner can be a tedious process, which is why there are many email marketing tools available that can help you with the process.

Website Optimization

Today, getting people to visit your page is more than just filling your content with keywords. In fact, keyword stuffing will actually hurt your website ranking in search engines. Instead, you want to optimize your website in the best way possible so that search engines like Bing, Yahoo and Google can find it. Your website should contain well-written, grammatically correct copy as well as other features that search engines are finding useful for consumers. Therefore, consider having a professional review your website to be sure that it is optimized to meet the needs of today’s search engine algorithms. In addition, it is important to remember that these algorithms change, so be prepared to update your website often.

Social Media Links

One of the most important tools any business must have for successful ecommerce in today’s online world is a social media presence. Not only must you have an account of your own on Facebook, YouTube, LinkedIn or Twitter, but you should also allow your customers to share your company information through their social media accounts. Look at social media as electronic word-of-mouth. Consumers tend to trust products that are recommended by their friends and family. When a customer shares your company information on social media, it is as if they are recommending your company to a close friend or relative.

These marketing tools are critical to the success of any company who is selling goods or products online. Although there are many other tools available to online businesses, these three can help you grow your business more quickly and with less effort than other things you may do to promote your online company.