Although it has become common for companies to choose a domain name that matches their company name, you do not have to do this for your business. There are many options available in terms of domain names. It is important that you explore all of these options before making any decisions. Ideally, you not want to change your domain name after your site goes live, unless you have no choice. This is because you do not want to confuse customers who have gotten used to your first domain name. Once you make the decision to go with a certain domain name, do your best to stick with it. With that in mind, here are some useful tips for selecting your domain name.
Not all domain names need to end in .com
While .com domain names are by far the most popular, as well as the type that most businesses strive to have, they are not your only option. Over the past several years, many new online businesses have started to use .net domain names if the domain name they wanted was unavailable in .com form. This is a very good alternative that allows people to own popular domain names in a slightly altered form. However, there is the perception of many business owners that they will not be taken seriously unless they have a domain that ends in .com. What you need to remember is that customers do not care what the ending of your domain name is. All they care about is the quality of the products and services you offer, as well as the price you sell them for. So do not put too much importance in the ending of your domain name.
You can use a domain associated with your country
Every country has special domains that are reserved for websites based in that specific region. For example, the United Kingdom has .uk, Australia has .au and Canada has .ca for their regional domain names. If you want a specific name, but it has already been taken in another form, these country specific domain names are something you should seriously consider using for your online business.
Make sure the domain you want is available
Companies like Network Solutions can perform a domain search for you. This will allow you to check the availability of as many domain names as you want. You can then compile a list of the available names and make a selection from those.
Short and sweet
You should avoid challenging the general public with an oddly spelled domain name. Although it might look good when you write it on a piece of paper, you have to imagine if people will have a difficult time spelling it while they are trying to get to your site to make a purchase. Remember, the goal is to make it as easy as possible for people to find your site. Anything that makes it difficult for people to locate your site should be done away with right away. Therefore, make your domain name short and sweet.