In this contemporary era, eCommerce is a booming internet phenomenon because people are enthusiastic about shopping online. In recognizing this revolution in consumer trends, many business owners are ready to respond by cultivating a strong online presence that generates visibility and conversion. If you don’t have a great deal of experience in online marketing and want to know where to start, these four strategies can be of great benefit to you:

1. Invest In A Website.

As many internet marketing experts know, a customized, cutting edge website optimized for conversion is the foundation of any solid, substantive online business. Since this is the case, it’s important that you invest in a website. Ideally, you’ll want to invest in an eCommerce website builder that comes with features like shopping carts that help customers check out easily. Companies like www.web.com offer these features and much more.

2. Blog.

In addition to investing in a high quality website, you should take the time to build an absolutely amazing blog. This step is important because the blog gives you the opportunity to connect with your target audience in a more relaxed, less “corporate” manner. At the same time, the blog posts give you the opportunity to continue advertising the products and services you offer. The key to success with blogging is to make the process as interactive as possible. With this idea in mind, it’s important to use principles of engagement such as hosting Q & A sessions via blog to get your audience interacting with your business in a manner that promotes brand familiarity and leads to conversion.

3. Blend Online And Offline Advertising.

Although the internet is becoming increasingly prevalent with each passing day, it’s important to understand that many people are still not making use of the online world. With this reality in mind, it’s important that you continue advertising offline to optimize exposure to your brand. Also note that blending the world of online and offline advertising can prove advantageous, too. In many cases, an individual who sees a billboard with a url to your website will take the time to go online in order to learn more about your product. Another way for you to blend the realms of offline and online marketing would be to put your website address on the business cards that you pass out at conferences and lectures.

4. Hire A Team Of Digital Marketers.

Another strategy you should implement to get your online business booming is to hire a team of digital marketers. These individuals tend to possess extensive experience in the dynamic, perpetually evolving world of online advertising. The best digital marketers are capable of offering holistic services. Some of them will include

• content creation
• blog work
• social media optimization
• search engine optimization
• online reputation management

Conclusion

If you’re serious about making your business a big success this year, it’s important to note that developing and optimizing your online marketing process can help. By using the four online business strategies discussed here, you’ll likely find that your company starts to attain absolutely amazing conversion rates and increased visibility!

Taking a vacation and making time for fun can be a vital part of any hardworking professional’s life. It also can be an important way to show the public and a business’ clients that the people behind a company also want to enjoy life and spend time with family just the same as they do. With social media becoming a primary way for businesses to engage their clients, more companies like Jason Hanold Associates are demonstrating their human sides by posting pictures on sites like Facebook. Vacation pictures and more relaxed posts can help the public understand that the professionals who work for them go through the same life experiences and more than likely harbor the same sympathies as they do in real life.

Vacation Pictures and Family Posts

Clients often want to know that the people who help them with a range of professional services share the same concerns in life. They want to see the humanity behind these professionals rather than simply the formal and business-oriented aspect of these people. When they can log onto Facebook and get a glimpse into these people’s everyday lives, clients may feel like they can approach their business partners with more confidence and ease. They understand that the people on the other side of the desk are as human and fun-loving as they are.

These pictures and posts also allow clients to learn more about the people with whom they are doing business. They can only glean a certain amount of information from a business’ website, for example. By engaging with their associates and partners on Facebook and other social media sites, they can learn more about people to whom they will entrust important business matters. They can ask questions, make comments, and expect personal answers in return.

Real-Life Experiences to Gain Trust

Another important reason why social media fosters relationships between the public and businesses involves showing clients and customers that the people behind a business bring with them everyday experiences to their jobs. They have real-life knowledge about circumstances that other people go through on a daily basis.

Knowing that someone at a company has been through the same experience, such as parenting dilemmas or taking a vacation to a certain resort, can be important for people who want to feel completely at ease with this individual. They want to know that the person with whom they are doing business is on the same level as they are and is not basing advice simply on textbook knowledge or classroom lectures.

Facebook posts can be a great way to engage customers and clients. The public can feel more at ease by viewing these posts and pictures.

Although it has become common for companies to choose a domain name that matches their company name, you do not have to do this for your business. There are many options available in terms of domain names. It is important that you explore all of these options before making any decisions. Ideally, you not want to change your domain name after your site goes live, unless you have no choice. This is because you do not want to confuse customers who have gotten used to your first domain name. Once you make the decision to go with a certain domain name, do your best to stick with it. With that in mind, here are some useful tips for selecting your domain name.

Not all domain names need to end in .com

While .com domain names are by far the most popular, as well as the type that most businesses strive to have, they are not your only option. Over the past several years, many new online businesses have started to use .net domain names if the domain name they wanted was unavailable in .com form. This is a very good alternative that allows people to own popular domain names in a slightly altered form. However, there is the perception of many business owners that they will not be taken seriously unless they have a domain that ends in .com. What you need to remember is that customers do not care what the ending of your domain name is. All they care about is the quality of the products and services you offer, as well as the price you sell them for. So do not put too much importance in the ending of your domain name.

You can use a domain associated with your country

Every country has special domains that are reserved for websites based in that specific region. For example, the United Kingdom has .uk, Australia has .au and Canada has .ca for their regional domain names. If you want a specific name, but it has already been taken in another form, these country specific domain names are something you should seriously consider using for your online business.

Make sure the domain you want is available

Companies like Network Solutions can perform a domain search for you. This will allow you to check the availability of as many domain names as you want. You can then compile a list of the available names and make a selection from those.

Short and sweet

You should avoid challenging the general public with an oddly spelled domain name. Although it might look good when you write it on a piece of paper, you have to imagine if people will have a difficult time spelling it while they are trying to get to your site to make a purchase. Remember, the goal is to make it as easy as possible for people to find your site. Anything that makes it difficult for people to locate your site should be done away with right away. Therefore, make your domain name short and sweet.

More and more people are becoming wise about their money and the economy. People are opening their eyes to what’s really going on. No longer are people looking towards working a nine-to-five with hopes of saving money for retirement. They realize they’ll need to steadily bring in an income to make it in the future. People are starting to listen to the few financial leaders who are worth listening to. They’re explaining why the old model of saving for retirement no longer works. There are some who are trying to change the current economy and make it better so that people can retire when they’re older.

Financial leaders are speaking out about how to raise cash flow. Saving up for retirement no longer works because the rate of inflation is too high. Whatever money that is saved today won’t go as far in years to come. For instance, $20 could buy half a cart of food in the early 90’s; however, this amount may buy a gallon of milk, pork chops, cheese and bread. It doesn’t make sense to save money that won’t go as far in the future. This is why financial leaders are telling people that they need to bring in a constant source of cash well into retirement.

There are leaders who are helping to make a difference in the economy. For instance, John Hailer is helping to increase jobs and regularly speaks out to educate the public. People need to know that they have greater job security when they place that security in becoming educated. It literally pays for people to become informed about the field they work in and the economy at large.

There are different ways people can become informed. People need to check the news. Several aspects affect the global economy. Few people realize that each country’s economy relies on the global economy at large. Debt is constantly changing hands. This debt may come in the form of mortgages, credit cards or the debt that a country has. This debt passes from one individual, business or country to someone else. Instances like countries in Europe bailing out Greece from its debt means that those countries assumed that debt. It’s important to understand this aspect to understand the global economy and potential problems down the line. People can also become informed by paying attention to the stock market.

People owe it to themselves to become informed. There are business classes and other types of classes available. Even while people are working at their day jobs, continuing education is wise. In addition, people can get into investing their money to increase their wealth. As the economy continues to change, people should become informed as soon as possible.

In order to successfully operate an online market, there are certain eCommerce marketing tools that are an absolute necessities. These tools can help you attract customers, rise above the competition and encourage new visitors to become returning customers.

Email Marketing

Despite the reports that email marketing is no longer a viable way to garner customers, the fact is that email has a return on investment of around 4,300 percent, according to the Direct Marketing Association. As many as 70 percent of people say that they use coupons or discounts that are sent to them via email and that getting special offers is the reason they subscribe to email lists. Sending emails on your own as a business owner can be a tedious process, which is why there are many email marketing tools available that can help you with the process.

Website Optimization

Today, getting people to visit your page is more than just filling your content with keywords. In fact, keyword stuffing will actually hurt your website ranking in search engines. Instead, you want to optimize your website in the best way possible so that search engines like Bing, Yahoo and Google can find it. Your website should contain well-written, grammatically correct copy as well as other features that search engines are finding useful for consumers. Therefore, consider having a professional review your website to be sure that it is optimized to meet the needs of today’s search engine algorithms. In addition, it is important to remember that these algorithms change, so be prepared to update your website often.

Social Media Links

One of the most important tools any business must have for successful ecommerce in today’s online world is a social media presence. Not only must you have an account of your own on Facebook, YouTube, LinkedIn or Twitter, but you should also allow your customers to share your company information through their social media accounts. Look at social media as electronic word-of-mouth. Consumers tend to trust products that are recommended by their friends and family. When a customer shares your company information on social media, it is as if they are recommending your company to a close friend or relative.

These marketing tools are critical to the success of any company who is selling goods or products online. Although there are many other tools available to online businesses, these three can help you grow your business more quickly and with less effort than other things you may do to promote your online company.

You have heard it before and you are likely to hear it again: conservation of energy is necessary for our world to continue on as it has been. The fact of the matter is that we will one day run out of non renewable energy sources and we will be forced to find other ways to live the lives we are accustomed to. As an individual, you may think that there is little that you can do but that could not be further from the truth. You can do a lot by doing very little. Small changes can make a big impact, especially if everyone does a little bit to contribute.

Where Can You Cut Down on Your Energy Consumption?

You may think that you are doing all you can do by simply using the energy you pay for but that is false. There are small changes you can make in your home that can help reduce your use of energy. An added bonus for this is that you will be able to cut down on your energy bill. Everyone likes that idea, right? So where can you make these small changes? It is quite easy, actually. First, you will want to ensure that you only use energy in the area of the house that you are occupying. What we mean by that is that you should turn off lights in other rooms if you are not using them. This makes a big difference.