In order to successfully operate an online market, there are certain eCommerce marketing tools that are an absolute necessities. These tools can help you attract customers, rise above the competition and encourage new visitors to become returning customers.

Email Marketing

Despite the reports that email marketing is no longer a viable way to garner customers, the fact is that email has a return on investment of around 4,300 percent, according to the Direct Marketing Association. As many as 70 percent of people say that they use coupons or discounts that are sent to them via email and that getting special offers is the reason they subscribe to email lists. Sending emails on your own as a business owner can be a tedious process, which is why there are many email marketing tools available that can help you with the process.

Website Optimization

Today, getting people to visit your page is more than just filling your content with keywords. In fact, keyword stuffing will actually hurt your website ranking in search engines. Instead, you want to optimize your website in the best way possible so that search engines like Bing, Yahoo and Google can find it. Your website should contain well-written, grammatically correct copy as well as other features that search engines are finding useful for consumers. Therefore, consider having a professional review your website to be sure that it is optimized to meet the needs of today’s search engine algorithms. In addition, it is important to remember that these algorithms change, so be prepared to update your website often.

Social Media Links

One of the most important tools any business must have for successful ecommerce in today’s online world is a social media presence. Not only must you have an account of your own on Facebook, YouTube, LinkedIn or Twitter, but you should also allow your customers to share your company information through their social media accounts. Look at social media as electronic word-of-mouth. Consumers tend to trust products that are recommended by their friends and family. When a customer shares your company information on social media, it is as if they are recommending your company to a close friend or relative.

These marketing tools are critical to the success of any company who is selling goods or products online. Although there are many other tools available to online businesses, these three can help you grow your business more quickly and with less effort than other things you may do to promote your online company.

You have heard it before and you are likely to hear it again: conservation of energy is necessary for our world to continue on as it has been. The fact of the matter is that we will one day run out of non renewable energy sources and we will be forced to find other ways to live the lives we are accustomed to. As an individual, you may think that there is little that you can do but that could not be further from the truth. You can do a lot by doing very little. Small changes can make a big impact, especially if everyone does a little bit to contribute.

Where Can You Cut Down on Your Energy Consumption?

You may think that you are doing all you can do by simply using the energy you pay for but that is false. There are small changes you can make in your home that can help reduce your use of energy. An added bonus for this is that you will be able to cut down on your energy bill. Everyone likes that idea, right? So where can you make these small changes? It is quite easy, actually. First, you will want to ensure that you only use energy in the area of the house that you are occupying. What we mean by that is that you should turn off lights in other rooms if you are not using them. This makes a big difference.

I was talking to an older cousin during our annual family reunion on my paternal side. We talked about work environment and how she despised (yes, that’s the word she used) her former office. The atmosphere was always thick with tension due to her former boss’s tendency to bite everyone’s heads off whenever he’s not in the mood. She also didn’t like some of her co-worker’s penchant for gossip. They would gossip their heads off especially when the boss was not in the office. I told my older cousin that I could only imagine the negative vibe in the air in that work place. She said that it was worse than my imagination because words can never describe the bad vibes of that office.