Expanding Your Business From Online to Offline

Having an online business is one of the best ways to get your business out there, as there are so many people looking for things online. But if you want to expand your business, is taking the business offline a good thing to do? Bringing your online business based offline, can be a great way of expanding different revenues, and can be a great way to get in touch with customers that still prefer the traditional method of sales. There are some businesses that will really benefit from having an offline presence, as well as an online presence.

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Change is necessary

These days, and for modern businesses, you need to think about change, and really, it is more of a matter of need, rather than a choice. For many businesses, change is necessary. Changing the way that you run a business from online to offline, and using some modern technologies, like those from Total Merchant Services to help you, can be a big change, but a necessary one. No matter how successful your online business currently is, you can expand and go offline to better meet your customer’s needs.

World of competitors

There is a lot of competition in the online business world. As many businesses are solely based online, it means you are likely to have many competitors. They just need to look up on a search engine something relating to your business, and then competitors can keep coming up in sidebar ads and so on, if you’re not on top of your digital marketing game. So in order to cope with competitors, and be able to compete, updating what you do, and offering other products or services can be a great thing. You may be able to offer online personal training, for example. But if you can expand to offer it in person to local people, then it can help you to step things up a little, and expand your offering and ability to compete in a busy market. It will help you to attract the customers that you want.

Smart work is important

You need to understand the need to work smart, as well as working hard. Smart work and hard work are both things that go hand in hand, in order for success in business. Being able to transform your business from online to offline, is to work smart and find what works for you. Of course, there is a lot of work that goes into a store with staff, for example. But having it alongside your online business can be a way of working smarter, as you can let the online side of things tick along, and the offline side be where you put a lot of investment.

Customer Service

There are some businesses that are always going to work better online, and some that will always work better offline. If you are selling high ticket items, delicate items, or selling services, often people will want to see the items in person first, or see the person first to get to know a little bit about them, if they were to become their cleaner, for example. So think about your business and your customer base, and then you can go from there.

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Staying Safe Online And Why It Is Important

It’s quite often that we hear about safety online, and it is generally in relation to keeping our children safe online, with the app such as tick-tock in the news and concerns about children safety on the internet, we are always thinking of ways in which we can keep children safe. And we don’t always tend to think about ourselves and our use of the Internet. Unfortunately, there is a lot of money lost in online fraud these days, and being able to avoid that if possible will save you a lot of stress and strain, and of course money if you happen to be hit by this. There are many ways in which you can keep yourself safe online, and some of which you may not have even thought about before. But here are ways that you can stay safe and implement straight away.

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VPN
Every time a video visit our website, there are ways in which your details can be tracked and looked at. We don’t always know exactly who and why people are looking at our information, but there are privacy services that you can use such as TorGuard, that hide your VPN so that you can stay anonymous online. This prevents any malicious attacks happening based on your internet activity. And it’s something that many people are now turning towards when they think about their Internet safety. It is certainly something that more people are considering, and if you want to be particularly careful online then this is certainly one way you can protect yourself.

Being careful
It goes without saying That we should be particularly careful when we are browsing the Internet. Especially when we are making purchases. This is because there are so many people out there that are able to take your details and use them for criminal activity. So it is something that we should take seriously. Ultimately we have the option to double-check things before we go ahead and make purchases. If anything rings alarm bells for you then this is something that you should think about carefully. Your bank will confirm that you should always keep your pin number and password is private, and this is good practice. So making sure that this is the case, and questioning everything that you do online, is essential.

Shredding
Making sure that you shred everything that has your details on is another way of keeping safe online. It may seem a bit strange to say that your paperwork may cause you problems online, but there are many things that people can do with your discarded documentation. It is a well-known fact that people will actually go through rubbish to find information to use online to steal your identity, and commit fraud. These are things that we need to consider, and buying a shredder and investing in some items that can keep you safe, is a great idea.

Ultimately it is our responsibility to ensure our safety online. Just for ourselves and our children. So doing your research and put in some measures in place it’s always going to help.

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What Do Customers Really Need?

When we’re running a company, we tend to think in terms of what we want to bring to the table. But while this is an important aspect, it’s not necessarily the best way to think. Let’s not forget who the most important group is when it comes to your business: your customers. As such, it’s best to think in terms of what they want, not necessarily what you want. The good thing about this approach is that it’s not a mystery; customers everywhere generally want the same thing, regardless of industry. We take a look at four such examples below.

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Problem Solved

You’re not going to get too far if you’re not solving a problem for a customer. You’re likely well aware of the failure rate of businesses. Still, there’s little reason to get too disheartened by the figure: the fact is that the majority of these companies failed because they just didn’t add enough value to the lives of their customers. It’s important to remember that customers aren’t going to flock to you just because your there: you need to aid their lives in some way, and do things better than other companies. So ask yourself: how are you improving your customers’ lives? Is it best to put up social media advertisements to inform them of what’s new in the online world?

Peace of Mind

We live in an age of skepticism, and it’s not hard to see why. Customers have become fatigued by companies who have their own interests at heart, and also by the rise in cybercrime. There is a long list of high profile data breaches, and every one has eroded customer trust that little bit more. As such, it’s critical that you’re taking your customer’s sensitive data seriously. They should have peace of mind that their information is in safe hands. If this is one area of your business that needs improving, then learn more about how you can incorporate a system that offers the highest levels of security. If you lose your customer’s trust, then they’re highly unlikely to return in the future.

Straightforward Processes

Some companies sure do make things difficult for themselves. If you have a customer interested in making a purchase, then it’s in your best interest to make that process as smooth as possible. This should be a priority, especially if you’re running an online business. Shopping cart abandonment is a real issue for online retailers, but it should be expected if there are too many layers to the checkout process, or if you’re adding surprise charges at the final hurdle.

Good Value

Unless you’re in the luxury goods market, then you need to look at value. This can be the difference between a customer deciding to make a purchase and moving to a competitor. Of course, you need to make a profit, so it’s all about striking a balance. If you’re finding it difficult to lower the cost, then look at other areas of your business where you can save money. Customers are looking for an even balance between value and the quality of the product. Get this right, and you’re good.

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Why Students Should Join A Social Networking Site

When you first go off to college, it can be very overwhelming, especially if you don’t know anyone there. Making friends is tricky but once you get into the swing of things, you can become comfortable in your new life.

One of the best ways to meet new people at college and get on track with your schoolwork is to join a social networking site that connects you. In this article, we are going to tell you some of the reasons why we think that students should join a social networking site.

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Meet Other Students

These days, social networking sites come with groups and pages that you can join to find people with similar interests to you. This is something that the network Emenator is so useful for. Members of Emenator can create, share and moderate their own groups so that only the people they want to be in there are. You could join groups for each subject you’re studying, which will connect you with others who are doing the same course as you. It’s been developed for people aged 18+ only, making it the perfect social space for students.

If you struggle to go out and talk to others on campus, then you might enjoy connecting with students online. Soon, you’ll have some friends that you can meet up with.

Communicate With Classmates

One of the great things about social networking sites is that they come with enhanced messaging services in an exclusive setup which allows you to communicate with your classmates and friends. As a student, you are likely to have a lot of questions about your tests and your assignments. When you can easily talk to a classmate online using a messaging service, you can stay on track and improve your academic performance. You could even have an online study group through one of these sites.

Build An Online Profile

Once you have completed your studies, you need to start applying for jobs or internships to get started on your career. This is why we think that you should join a social networking site that will allow you to build up an online profile and gain some important contacts. Some employers look at your online presence and if you use a respected platform wisely, you could boost your chances of getting employed. Think about your career prospects and boost your online profile on social media.

Have Fun

The final reason that we think that students should join a social networking site is that you can have fun. Many of these sites come with games, music and much more that will allow to plug in and have some fun online. On top of this, you can find out about special events online and get some tickets. Soon, you’ll be having fun and meeting plenty of other students just like you.

Final Verdict

A social networking site can boost your online profile and help you to make some friends when you first get to college. Make sure to find the right social networking site for you and you’ll soon be having the best possible experience as a college student in 2019.

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Why a Portable Pocket Wifi Might Keep You Sane in Japan

Japan remains a tech giant, despite having been hit by a generations-long economic recession. It has some of the best internet infrastructure in the world, and it’s had it for longer than most countries in the world. That said, it’s critical to consider how you plan to stay connected when traveling or living in Japan.

While you can just use your mobile provider’s roaming service, we highly recommend you rent pocket wifi in Japan, or arrange for one to be delivered to you as soon as you arrive at the airport. There are several compelling reasons you’d rather rent a portable pocket wifi device than consider the alternatives, especially if you’re not planning to live in Japan for over a year.

Here are just a few reasons you should get a portable wifi device on your next trip.

Free wifi access is difficult to find

In contrast to most other developed countries, you won’t find reliable free wifi at most train stations and malls. When these are available, usually at hotels, they’re usually quite inconsistent due to the sheer number of people who may be using that connection. Having a pocket wifi device on hand makes it a snap to get connected wherever you may be.

You’ll find it easier to travel

Maps, street signs, and other important directions in Japan are of course, in hiragana and katakana. If you don’t have a good grasp of Japanese, it’s all too easy to get lost. This isn’t helped by the fact they also have an unusual map and address system that may vary depending on where you are. With a pocket wifi, you will spend more time at your intended location and less time getting lost.

There are no Offline Google Maps in Japan

In the Japanese market, Google does not allow the offline use of Google Maps, among many other things. Apple Maps also has its issues as well. With a ready internet connection, this problem becomes moot and it becomes incredibly simple to navigate around the country – particularly around the Japanese transit system, which can be quite confusing to visitors.

Countryside connectivity

Having an internet connection in the countryside is also a snap with a pocket wifi. Pocket wifi devices are still able to deliver a fast internet connection outside of cities, which is pretty incredible considering there are still cellphone dead zones in Japan. Without a pocket wifi, the only alternative would be to pay huge roaming charges, which can be unsustainable for many travelers.

Pocket wifi is cheaper than roaming

We all know how expensive data roaming can be. For travelers who need to be constantly connected, the final bill for a short trip could easily be hundreds of dollars, and it’s quite unsustainable for long-term travelers. A pocket wifi is a cheaper way to get online that allows you to connect more than one device to the internet. Contrast this with prepaid SIM cards, the other popular solution, which can only be used on one device.

The next time you go to Japan, just get a pocket wifi. Pocket Wifi rental companies like Japan Wifi Buddy can help you get connected as soon as you land in Japan, giving you peace of mind throughout your whole trip.

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Just How Safe And Secure Is Your Business?

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When you are first learning how to manage your business, not only do you have to consider your own managerial style, as well as nurturing relationships between clients, customers, and your employees, you need to take into consideration the bigger picture. Because we place such a reliance on technology now, it’s vital we make sure it is up to speed, because this is such a big part of the big picture. One computer goes down, it can have a detrimental impact on the productivity of your business. But, this is one aspect of a much larger topic, the topic of security. How safe and secure is your business? Do you know the answer to this? If you don’t, let’s ask a few important questions to ensure you have the solutions.

How sensitive is your data?

Understanding how sensitive your data is will give you a much better idea of what you need to do to secure it. In order to do this, you should undertake an audit of all your information, including how it is used, but also where it is stored. If you rely on working with other clients to send sensitive data, such as customer information, you need to ensure you have secure and compliant data transfers in place. If you spend a lot of time transferring this information, and you don’t have the necessary means to secure it, you could find yourself subject to data theft. Of course, it’s a very hot topic right now, and if you aren’t seen to be securing your information appropriately, you will face hefty financial penalties.

Does your staff have the necessary knowledge?

Providing adequate security isn’t all about the systems you have in place, it’s also about making sure that your staff know what to do if they are sent a phishing scam, or what the hallmarks of malware can be. Communication is the cornerstone of a successful business, and when it comes to your security methods, making sure that your staff are up to date in every aspect is vital. If you have employees who are clued up, this gives additional peace of mind.

Do you have a security policy in place?

It’s not just about your employees’ knowledge, but also about a comprehensive security policy, and procedure should a virus infect your systems. An IT security policy is more than a document, it is a blueprint for you to structure a dynamic and resourceful response to a technical emergency. If you don’t have one in place, it is time to create one.

How often do you update?

If you find the system updates get in the way of your productivity, this is a very poor attitude to have. Instead, you need to have patching policies in place, but find the best time to go ahead with these updates. These updates are vital, and you shouldn’t go without them, especially if you are a small business. You can integrate automated systems to do this, but this can be quite costly for small companies, instead, you can install scanners to run system checks, and then schedule these updates during off-peak hours. Regular updates are one of the best ways to keep your systems running at optimum capacity.

Ask yourself these four questions and if you don’t know the answer to them, this gives you a good idea of how much work you have ahead of you to ensure your business is safe and secure.

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