When we’re running a company, we tend to think in terms of what we want to bring to the table. But while this is an important aspect, it’s not necessarily the best way to think. Let’s not forget who the most important group is when it comes to your business: your customers. As such, it’s best to think in terms of what they want, not necessarily what you want. The good thing about this approach is that it’s not a mystery; customers everywhere generally want the same thing, regardless of industry. We take a look at four such examples below.
You’re not going to get too far if you’re not solving a problem for a customer. You’re likely well aware of the failure rate of businesses. Still, there’s little reason to get too disheartened by the figure: the fact is that the majority of these companies failed because they just didn’t add enough value to the lives of their customers. It’s important to remember that customers aren’t going to flock to you just because your there: you need to aid their lives in some way, and do things better than other companies. So ask yourself: how are you improving your customers’ lives?
Peace of Mind
We live in an age of skepticism, and it’s not hard to see why. Customers have become fatigued by companies who have their own interests at heart, and also by the rise in cybercrime. There is a long list of high profile data breaches, and every one has eroded customer trust that little bit more. As such, it’s critical that you’re taking your customer’s sensitive data seriously. They should have peace of mind that their information is in safe hands. If this is one area of your business that needs improving, then learn more about how you can incorporate a system that offers the highest levels of security. If you lose your customer’s trust, then they’re highly unlikely to return in the future.
Some companies sure do make things difficult for themselves. If you have a customer interested in making a purchase, then it’s in your best interest to make that process as smooth as possible. This should be a priority, especially if you’re running an online business. Shopping cart abandonment is a real issue for online retailers, but it should be expected if there are too many layers to the checkout process, or if you’re adding surprise charges at the final hurdle.
Unless you’re in the luxury goods market, then you need to look at value. This can be the difference between a customer deciding to make a purchase and moving to a competitor. Of course, you need to make a profit, so it’s all about striking a balance. If you’re finding it difficult to lower the cost, then look at other areas of your business where you can save money. Customers are looking for an even balance between value and the quality of the product. Get this right, and you’re good.